EA once again finds itself high on a list of worst companies. Is it a deserved position for the publisher? Or is it overreaction? Opinion piece.
It does seem silly. Companies out there making products that genuinely harm animals and kill our environment.
You should know EA isn’t going to learn everything. They screwed people in past and now present. EA will never change with their greedy attitude.
I dislike EA for their anti-competitive nature regarding the NFL license. Their securing exclusive distribution of NFL games really hurt other publishers who had legitimately better products. Plus they shunned Sega during the Dreamcast which lead to Sega and 2k making their own NFL games (better than Madden I might add).
I think what maybelovehate is saying is that in the grand scheme of things, there are more important issues in the world than rather you feel you got screwed by choosing to buy a game that has microtransactions/lootboxes in it. But I digress.
@UCForce How about you actually read the article? True, EA is indeed a horrible company, however the writer is making the argument that various companies on this list aren't as hated as EA, and yet these companies have resulted in some pretty horrific atrocities (cancer causing agents, suicides, etc.) compared to the horrible gaming practices EA utilizes
I hate EA because they couldn’t even have different animations for each character you played as in the single player for BF2. Lando and Leia walk and shoot exactly the same for example. They’re friggin cheep pricks who really don’t give a crap.
@darthv72 Anti-Competitive? WTF. Seriously, EA made a play for something that was up for a competitive bid and they won the bid for exclusive rights. That was the competitive part. Remind me is NBC allowing all the other American broadcasting channels to show the Winter Olympics? Is Pepsi served at McDonald's? In fact do they serve they serve McDonald's at Pizza Hut? Does Sony make their fist party games for Xbox are do they shun Xbox? Speaking of sports how are all those Monday night football games on CBS? Hint they aren't allowed to. According to you these would all be anti-competitive as well. If those companies you speak of valued that NFL license they should have found a way to make a better bid. Plain and simple. I am tired by the whiniest of all this. EA is hated because Millennials in general are crybabies first and foremost. They never learned there are winners and losers. Especially in business. They are the participation trophy generation; show up and get an award, no scoring allowed. This whole idea that EA is hated because they provide a product that millions use every year, year after year. Sure, some issues and you can argue that and in fact the market has affected them for such actions (e.g. loot boxes taken to the max in Battlefront). But, that systemic of the industry not just EA. Most of you have no idea what a horrible company is. The idea that EA is ever on this list shows the elitist mind set of many of you. Seriously, a gaming company should never be on a list like this (first world problems of sheltered people). Are they mass issues of not paying workers? Are they killing baby seals? Mass dumping of chemicals? Are there even complaints against them by the government? There are so many bad actors in the business world EA shouldn't even be a glancing thought in comparison.
@ Imgumbydamit. It’s a free market, the market decideds who does well and who doesn’t. That’s the great thing about being a consumer. I’m over the 1st world problem argument, softisma at its best. You are implying that I shouldn’t care because other country’s have it worse? Please give me some other life lessons on this video game site.
@cooperndizzle it's not that you shouldn't care, it's that you shouldn't care about EA being on this list as much as putting other companies on it who are doing much more heinous things than putting m/t into a videogame.
@threefootwang You are right about that. It’s not just EA. It’s also other companies do terrible thing and way worse than EA of course. But you have to remember EA screwing up consumers for their own agenda just like others as well.
Okay okay Monsato now that is mass evil, and many say murder.
@gumby I'm not a millennial and I hate the direction EA has taken the gaming industry. I've been gaming a long time and seen them slowly manipulate and twist it around. Battlefront was just the tip of the iceberg, they've been working on getting this into mainstraim games for a long time now. They eased it in last gen with "cosmetic only" or other superficial crap that was widely accepted, now major publishers everywhere see where the real money is and have subscriptions to everything on top of catching whales. Fuck EA Worst company in gaming no question, on the grand scheme of things though? Not even close. End of the day these are games, there are cold blooded companies out there who do filthy shit that deserve the spotlight more than them.
EA is genuinely harming both consumers and developers with their practices tho. Because more publishers will then start implementing such practices and if games don't have successful monetizations schemes then you can say goodbye to both its developer and a chance for a sequel. So what EA is doing is harming the gaming industry as a whole and will potentially be a major cause of another gaming crash.
Exactly, Monsanto, and many mining and pharmaceutical companies to name but a few sectors are genuinely destroying communities and the world we live in to such a degree that it seems silly to put EA on such a list. If it was a list for the most hated companies in entertainment, ok, but there are companies making money from the deaths and misery of humans across the globe that put the policies of EA in perspective.
And what does that have to do with Gaming? EA deserves it for taking the gaming community for idiots. There’s no defending for the BF2 fiasco
@aspiringprogenji "what does that have to do with gaming". Really? The list is for worst companies, not worst gaming companies. Which is why EA's inclusion is ridiculous in the grand scheme of things. If you can't see that you need to re-evaluate your priorities.
You have to look at the list of respondents. If these particular polls were done with the general public, I doubt EA would ever even be a blip in the data. But since they're internet polls, and open to anyone to answer, we see a much higher percentage of people who spend a lot of time online, and have interests that reside in the technical realm....such as video games. I don't personally think that EA is one of the most hated companies in the US if you look at it in the bigger picture, but I do think they deserve much of the criticism that they do get. I do think that EA is certainly one of the world's gaming communities most hated companies though. That much is plainly obvious without a poll. It doesn't stop most people from buying their games, but they don't have a good reputation among the hardcore.
In the gaming world, EA definitely ranks as one of the worst if not THE worst. However in the real life world, they should be irrelevant, at the end of the day, it's gaming, it's a want, not a need.
"Companies out there making products that genuinely harm animals and kill our environment" Yeah, products that you more than likely use on a daily basis.
It's the shareholders pressuring them to get more money and the person at the top who listens to them.
Customers see the crap EA pulls right in front of their faces. Most other companies that do real damage have paid settlements that keep the real victims silent. This just shows how incompetent EA is with customer relations.
That's like saying don't hate animal abusers because there are some who actually murder people, which is much worse, so stop hating on animal abusers. So dumb. If you care about gaming you won't spend any money on EA products. They are ruining the gaming industry and while it's true there are companies that actually harm and kill people, which is worse, EA is ruining the studios and even the nature of games and do so deliberately because profits are the only thing that's matters to them.
@gamerz No, it's like saying there are more serious issues that this list should draw attention to. An entertainment companies inclusion of m/t etc pales in comparison to the genuine crimes some companies are committing. If people can't see that, the world really is screwed. It speaks volumes about the maturity of many people on n4g.
Can't believe there's idiots actually disagreeing with you. Jesus, gamers really are idiots.
And you forgot that there are companies out there who actually kill us or make us sick and dependant on their products. Thos are the most evil ones. (Big Pharma)
I guess you won't be using anything produced by 'big pharma' if you ever become critically ill?
@PUBG if he lives in a capitalist society, he won't have much choice, will he? What you have said is like saying if you have a fridge full of food, you shouldn't give to charity to help people who are starving. I can't believe you are defending "big pharma", after everything we know about their practices. You are either brainwashed, or a shareholder or someone who profits from their practices, and I don't know which is worse.
No, that is not what I said. What I said that they do a lot of evil on purpose. If or when I become critically ill, I will weigh my options. Western meds have their place but aren't the answer for everything. Look at the health of the world. More depressed people than ever. More people with acid reflux than ever. More cancer than ever. Now, there are many factors to these illnesses but big pharma is in no hurry to cure these because there is no business if you buy meds once and you are healthy. It's better that you live long but sick and take as much meds as possible. They created their returning customers and once you go down that road, it's very hard to come back. If doctors used medications responsibly, we would not have this issue but they get kickbacks from big pharma for perscriptions so they go nuts. Also, did you notice that they never use the word "cure"? They always say "treat" and that is what they do. They treat simptoms and never look for the cause.
I think there are worse companies out there, but they are hated enough for people to vote against them. While what they do doesn't have the same kind of negative impact as some other companies policies, like in the financial sectors, EA certainly does piss off a lot of people quite often. I'd imagine most of the people that vote against them probably aren't aware of who's worse out there, and the problem with most casual internet polls is that they're going to have a higher than average techie base answering them, fueled by people within certain communities who post the link for others to vote also. On top of that, these polls tend to come out near the end of the year, when EA usually pisses people off the most because it's when they release their higher profile releases, so their actions that piss people off tend to be fresh on people's minds. Kind of like people aren't as upset about things that happened months ago, but are upset about what happens in the here and now. And lastly, EA tends to get criticized heavily for everything they do, and it makes a lot of the rounds, thus building their perception further and further into the negative. Not that that perception isn't deserved, just that it also helps to drive these notions that they are the worst or most hated companies. EA's won this coveted award two years in a row....not sure about this year....and it hasn't changed their approach in how they handle their products or the customer, so I highly doubt such things matter much to them.
Yea but Phizer and Rio Tinto don't advertise that they are "For the Players". They are scumbags and proud of it and won't change- no deception there. And i say this liking battlefield/front and UFC games. I don't mind buying game + season pass but with loot boxes there's no limit to the amount you might have to spend to get everything. Thats gambling and greedy bullshit and just a step too far and they knew it but did it anyway.
Hell nah it's perfect for the nazis they are
Nope. Anti-consumer practices for the sake of investor profits needs to die already.
Short answer: No.
Long Answer: Hell no
Too harsh? No. Companies can be horrible for different reasons. When it comes to having no respect for the individual and viewing them as a wallet, EA is guilty. Course there are easily and certainly companies that do more harm to our well being beyond that (real life consequences, such as messing up our planet).
All companies that survive by making profits view people as a wallet, I'm not saying EA doesn't deserve peoples dissatisfaction but they are not unique in the way they operate.
Considering they destroyed BF2 with tying micro transactions into the gameplay in a way that was unheard prior to that moment, yes, I'd say they operate slightly differently than others do (in that circumstance). But yes. Making a profit is indeed what companies aim for. Just, some show actual care/appreciation in what they do rather than lie/spin words and take advantage of others.
Exactly. There is certainly a level of degree on just how bad a company can be. But being hated is a matter of perception, and people hate EA for what they do that has a direct influence on something we care about. I'm sure people that love animals would hate companies that test their products on cute little bunnies more than they'd hate EA. EA deserves the criticism they get. Is listing them as one of the most hated companies too harsh? Probably not if they deserve it. Just because others may deserve it...maybe even deserve it more....doesn't mean that there are more people out there that actually hate them as much, or express such hate on a regular basis, or vote in such polls which indicate hate. EA gets a lot more press for the terrible things they do than the average company that is likely actually worse for us or the world in general. So, obviously the hate lobbed at them is going to be more constant.
No and I'm glad they made the list
I would place them a tad bit higher, but they're on a fitting position on this list.... so no.
Let's see. Looking at a company that likes to take the worst vices people are known to have, and use them against them to siphon money as much of their money as possible. All the while, not caring in the least, how it affects said person in the end, because we're all responsible for own actions, right? Last I checked however, these companies invest MILLIONS into research on how to best manipulate the human mind into coughing up money. So, I'll make the argument, that until the average person has millions to invest into countering their manipulation techniques, no, they are not responsible for their actions. There's a slight imbalance on the playing field. This company is the embodiment of everything wrong with capitalism. This company, and everything that even slightly resembles it. They pretty much have contempt for their customers, in that they "don't spend enough", and EA has exactly zero interest in making anything that positively affects anyone. It could be a steaming pile of dog vomit that people are buying off the shelves, and EA would be happy as happy could be. Their penalty should be far harsher than "one of the most hated companies in the USA". MUCH harsher, but this is the world we live in.
It's not too harsh if your world only consists of gaming and screens.
Just goes to show how overly-dramatic gamers are. I know it's now just gamers; ex-employees too and media have a part. But gamers gave it that fame. Not that EA didn't earn it; but it is essentially a software developer for entertainment. It shouldn't be the most hated company at all.
EA tried to lure children in gambling.
Its not harsh enough
"Is EA's listing As One Of America's Most Hated Companies Too Harsh?" In the world of gaming. No. It is not too harsh. F that company. Without all the damn re-skinned and re-hashed sports games people are stupid enough to buy over and over again each year, maybe they'd end up like THQ or even Pandemic. *shots fired* Battlefront 2 made me take an even closer look at this company and I as well as everyone "should" realize that they just don't care. Hope they end up bankrupt.
EA's ranking in the most hated companies list is very well justified. EA was actually a pretty good company under CEO John Riccitiello, back when they were making all kinds of great new games like Mirrors Edge, Battlefield: Bad Company, Army of Two, Dead Space, Plants vs Zombies, Dante's Inferno, Burnout Paradise and more. Under CEO Andrew Wilson, all we've seen is the watering down of existing franchises, and even a complete killing off of other franchises like Dead Space. We also been seeing unprecedented micro-transactions and abuse of seasons passes under his leadership. EA needs new leadership, who understands that if they don't make gamers happy with their products, then eventually, the shareholders are going to be left with worthless stock. It's called 'long-term vision', something that Andrew Wilson doesn't have, as he is clearly all about sort term gains, and copying unsuccessful games like Destiny, which is on the verge of collapse.
So justified like Zamasu destroying mortals was.
I wasn't so much in agreement in the past when people have voted them as the worst because it just seemed like it was coming from petty Mass Effect people who didn't understand that their choices in a video game would have no effect on a story that had a limited variety of outcomes, and that it isn't an organic entity that is able to produce millions of possible outcomes, but what they've done over the last 6 months is somewhat unacceptable (especially closing visceral only because they were working on a single player game).
A big scandal and a bad reputation could lower the price... if someone wants to buy them...
why is EA the worst company in America? Ubisoft is in france!
Monsanto deserves that title every year, but EA have been scummy for years and they obviously get far more focus in [gaming] media. Depends on the context of the award.
No Fight Night so fuck EA they deserve it.
I'm more surprised to see Microsoft isn't on there.
But they aren't so guess those who were polled didn't think they are as bad as the companies that made the list
I don't think it has to do with its gaming business only but also as an employer. EA as a whole must suck. A company where multiple great studios have died and great people have left it just a graveyard.
Depends, I guess. EA is greedy, no doubt, but they’re not evil. They simply mess around with a portion of our entertainment needs and make use of frustrating business practices, but the fact is you don’t NEED EA’s products in your life. There’s US corporations out there that definitely do things that are just down right sadistic, things that do have a genuine effect on people’s lives. I’d argue that most major pharmaceutical companies are far worse than EA could ever be. Plus, the wonderful part about EA being in the games industry is that the games industry is so massive and so filled with different competitors that we as gamers have a multitude of choices outside of EA titles. Unless you are just that into EA’s IP’s, you have plenty of other options.
No. Have you heard what they tried to pull with MTs? If you have working internet it's unlikely you would have missed that.
EA doesn't even come close to some of the most seedy inhumane scummy company's in America there are some that will make u question how the hell they get away with what they can and why no one will stop them. It just shows how shallow people don't know anything about the country they live. And people never will cause news outlets don't bother exposing them cause they don't have a spine to tell the truth.
Its of course an overreaction. But that they are counted there amongst the worst companies should be a wakeup call for them.
InSys leaves EA in it dust.
They've been wearing that badge of honor for years now. They've earned it.
They're trying to lure children into online gambling, I think that's up there with the very worst in terms of what a legitimate business could legally do. They totally deserve their place in the most hated companies list.
More people play EA games then read USAToday, a garbage paper/magazine. That’s a fact lol. I would laugh at a business that was doing worse than mine and telling me how much I suck. Laugh all the way to the bank.
No. EA worked 37 years screwing over players, closing studios, dumping out great gaming ideas, booting great projects due to gambling and illicit marketing practices. EA benefits the investors instead of looking at the big picture of investor, publisher and client. They are out of touch with the business mechanics and due to their lack of vision their cancerous practices dipped many projects like Andromeda and Battlefront among many others. EA, Ubisoft, Take 2 and Activision have the same vision of games as a services, micro transactions, pay walls and seeing the player as an addict. These companies represents the exact opposite of what we want in the video game industries. Developers like Insomniac, Ninja Theory, Guerrilla Games, Bluepoint, Naughty Dog among others gives us the product we want. Even Digital Extremes provided a fair market model with Warframe. EA, Ubisoft, Take 2 and Activision will try to pull off our wallets because that's the only policy they understand. Eventually Sony will provide more options giving us a more fair environment for the players in terms of economy. These companies provoked the demise of great ideas and they represents the biggest hurdle in the VG industry progress.
Yeah they are a pretty bad company however it's only games they aren't denying insurance policies or pushing sugar down people's throats trying to mislead about fats. They are a relatively simple evil which can actually be taken down by their own greed a lot easier than most
I read the article and I do know other companies do terrible thing and way worse than EA of course. But EA have been screwing us from left and right for decades. EA deserves on that list just like others.