Massively: Behind the Curtain: Guilds are serious business

How serious are you when you're either creating a guild, when you're inviting people to join, or when you're looking to join one yourself?

Guild drama is always just one forum post away for many guilds today, and if you're not careful you could end up one of the many, many casualties to appear on the pages of Guild Watch on our sister site, WoW Insider. Drama doesn't happen all by itself – it's created by the people in your guild. More specifically, it's created by the personalities in your guild; it's not uncommon for guilds to have more personalities than they have people in them.

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