AMD's graphics department ATI had put its bet on relatively inexpensive but high-performance medium-price graphics processors and won. The ATI Radeon HD 4800 series proved to be well-balanced and welcome on the market that had longed for a worthy alternative to Nvidia's solutions. Most of such Radeons available now are still copies of ATI's reference samples, differing only in packaging, accessories and the sticker on the card's cooler. The Radeon HD 4800 doesn't have a sophisticated PCB design, though. As opposed to Nvidia's GeForce GTX 200, unique models of Radeons were sure to come to the market sooner or later.