Microsoft executive Aaron Greenberg believes the Xbox 360 may be making great strides in Japan, the big cheese noting an upturn in the console's fortunes. He believes Redmond are starting to convert third-party firms from the PlayStation.
"Never before have I seen in the eight years I've been coming to TGS, this shift, frankly, from the PlayStation brand to Xbox 360 among third-party publishers. We're the platform they're looking to to help grow their franchises around the world," Greenberg told Major Nelson.
He continued: "What's interesting of late is the amazing momentum we've seen coming out of the Japanese market. Our sales are up year-over-year: last month's sales were up 500 percent. We not only saw tremendous sales growth; we outsold PS3 for the entire month, week after week."
The 360 actually beat the PS3 in last week's Japanese hardware sales chart. There's more to be had in the full interview.