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35% or more of EA Sports players spend on Ultimate Team

CFO Blake Jorgensen says publisher focuses on getting people into the funnel, not on making payers spend more.

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gamesindustry.biz
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XiNatsuDragnel12d ago

Decrease it to send a msg to these companies saying no

10d ago Replies(1)
PapaBop10d ago (Edited 10d ago )

EA have been aggressively pushing UT for a good number of years now, nearly half of the main menu on Fifa is dedicated to UT regardless of whether you have even touched the mode. Not to mention EA are putting barely any work in other modes these days, it's no wonder the amount of people playing UT is so high.

C-H-E-F10d ago

Everytime I turn on Madden 18 it's UT this UT that unlock this card or some crap like how you have an ad in your game about your game WTF YO!!

InTheZoneAC10d ago

Damn whales paying to win, I refuse to play MUT because of this

fiveby910d ago (Edited 10d ago )

I think many (not all) of the players of FIFA and Madden play very few games outside their one or two sports titles. Their tolerance for MTX in games is leading companies like EA to assume that all gamers tolerate such BS. Let's hope the pushback EA and others get from this helps them see this type of monetization is a bad idea for many games. Frankly, I'd remove it from all games. MTX in full prices retail games is a low point of gaming.

gameforall10d ago

And this is why they know they can get away with it, they make tonnes with FIFA, and Madden MUTs

cfc8310d ago

Connection to FUT games are still bollox i bet.

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