CFO Blake Jorgensen says publisher focuses on getting people into the funnel, not on making payers spend more.
Decrease it to send a msg to these companies saying no
EA have been aggressively pushing UT for a good number of years now, nearly half of the main menu on Fifa is dedicated to UT regardless of whether you have even touched the mode. Not to mention EA are putting barely any work in other modes these days, it's no wonder the amount of people playing UT is so high.
Everytime I turn on Madden 18 it's UT this UT that unlock this card or some crap like how you have an ad in your game about your game WTF YO!!
Damn whales paying to win, I refuse to play MUT because of this
I think many (not all) of the players of FIFA and Madden play very few games outside their one or two sports titles. Their tolerance for MTX in games is leading companies like EA to assume that all gamers tolerate such BS. Let's hope the pushback EA and others get from this helps them see this type of monetization is a bad idea for many games. Frankly, I'd remove it from all games. MTX in full prices retail games is a low point of gaming.
And this is why they know they can get away with it, they make tonnes with FIFA, and Madden MUTs
Connection to FUT games are still bollox i bet.
The only time I have found this to work is Diamond Dynasty, and there's really no money needed to be spent for having an elite team. But yes, all the developers lack of effort on offline franchises has clearly shown the past few years.
Annnd how many of them are 16 or younger?
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