"Supermarkets turn hardware suppliers for UK's biggest specialists
The industry was rocked by heavy discounting this week, as High Street giants GAME and Gamestation joined independent retailers in buying extra stock from supermarkets.
The latest round of price slashing kicked off at Sainsbury's over the weekend, with the retailer cutting £30 off the price of Xbox 360 and Wii hardware – an offer which meant the 360 was available for under £100. Armies of staff from GAME, Gamestation, CHIPS and numerous independents then swooped to snap up the cut-price consoles.
"With 360 and Wii on sale at these prices we allowed our store managers to supplement their stock by buying consoles from their local Sainsbury's," explained GAME Group CEO Lisa Morgan.
"Availability was very inconsistent, but on the whole it was a worthwhile exercise. Our strategy is centred on giving our customers choice, good value and having the best possible availability going into the Christmas period.""