Jason Hill writes:
"The 10 million World of Warcraft players around the world will tell you they have no room in their lives for another game.
But that hasn't stopped competitors trying to capture a slice of the burgeoning massively multiplayer online role playing game (MMORPG) market.
After Age of Conan's failure to attract big subscriber numbers earlier this year, Warhammer Online: Age of Reckoning last month got off to a much more promising start.
"In just one week we have half a million people playing WAR online, and the ranks of Order and Destruction are growing at a record-breaking pace for a new MMORPG," says Mark Jacobs, co-founder and general manager of developer Mythic Entertainment.
"We spent years working to provide players with the most stable, epic and polished online world we could but it is the players that have truly brought Age of Reckoning to life."