The Yakuza series isn't so big in the States, but in Japan it's downright huge. That's why it was no surprise that on the first day of Tokyo Game Show members of the press waited over an hour to watch a twenty minute trailer for the game.
It was recently revealed that Yakuza: Kenzan! was a spin-off game and that Yakuza 3 is a modern tale that continues where the first two games left off. This means that Kiryu Kazuma is back with all of his ass-kicking talents. The trailer started by setting up the storyline, which amounts to a lot of in-fighting within the Yakuza that has Kazuma struggling to make his way to the top of the food chain.