IGN writes: "Street Fighter IV represents a throwback of sorts to the style of gameplay players may remember from Street Fighter II. We had a chance to sit down with Capcom general manager Yoshi Ono to discuss some of the changes with the home versions of the game, which will be appearing this winter on Xbox 360, PlayStation 3, and PC. To specify, that means before spring 2009, not necessarily this year.
He says Street Fighter IV is an attempt to give the franchise more of a mass appeal. Speaking through a translator, he said, "By the time we got to 3 and the refinements of 3 and all the way to Third Strike, we kind of shrunk the market on our own by increasingly aiming for the hardcore gamers, making it increasingly harder to get good at it…Third Strike was kind of the pinnacle…this is what we can do with Street Fighter, we've done it, we really couldn't go any further. We just put a lid on it and set it aside. To be honest, inside the company the general way of thinking was that it was probably done and that there probably wouldn't be a new Street Fighter." Ono went on to describe how during interviews for other games he was constantly being approached by the press and asked when a new Street Fighter was going to be made, and others within Capcom heard the same questions."