Why is it that video games are “for boys?” This is an issue I’ve touched upon many times in other articles I’ve written and one that I think needs serious discussion in gaming circles.
You really need to ask that multiple times? It's just the way it is. It's where the money is at. It's 90% of the gaming community. Wouldn't you market to the larger portion of your consumer base too?
Actually more recent polling suggests the ratio is closer to 40-60% female to male gamers. It’s close to 50/50 now anyway. But I think the reason why games are marketed mainly to males is because girls don’t actually care if they see a commercial for something more geared towards boys. If it’s aomethng they will like they will like it. But MOST males will get instantly turned off of something if it looks more like it’s a “girls thing”. Just the way it is.
if your considered a gamer by buying one or 2 games every couple or years sure. the hardcore girl gamers are out there but they are not big to make a dent.
That ratio takes mobile gaming in the equation, i never have see a fking commercial of a mobile game in my country. And im talking about cell phones/tablets games, not vita or switch.
I don't believe that for a second though. Not when nearly everyone you hear online is a male. Or when the vast majority of people you see in line buying games in stores are male. Sure one could say that females tend to play more offline, or single player games. That could be a reason. But I would like to see the market research for how they came up with that number, because it sounds totally wrong. Not that I'm saying you are wrong, mind you. I've heard this statistic before and I just don't believe it. Also, Lukejrl makes a good point. What constitutes a gamer? Does someone buying a couple games a year and only playing on rare occasions count as part of that equation?
Also guys talk about games. Girls who play games don't really talk much about games to their friends.
Why did you just pick a number out of your ass like it was fact?
Gaming was not made specifically for boys. Girls like to play Mario, Zelda, even freaking call of duty or Life is Strange . Gaming is entertainment not gender based. Were are the fat balding males lol
More specifically, a game is marketed towards it's target market. If that's mainly "boys"(males being the official term), then of course that's where most of the marketing will be. Games that have a broader target audience that isn't specifically males, tends to have marketing that is gender neutral.
It's the main audience...not sexist thing or anything it's just how it is. When games first started to take off even more with the NES you'd have that whole "boys and their video games" or the typical "nerdy boy" stereotype because that was who was mostly buying them. It didn't mean there wasn't any female gamers, of course there was but the ratio of it made them the minority. In my opinion the only reasons there's more female gamers today is how mainstream gaming has went, especially thanks to the Wii back in 2006 so of course the tide would have change but at its core males are the biggest target audience. The problem is today developers and the like try and force diversity like the industry needs it but you can't force a certain group to get into gaming if they aren't. We are in the age where if someone, could be anyone, plays Angry Birds while on the bus or having a shit then they'd call themselves a "gamer" but ask them if they ever played Half Life, Thief, Grim Fandango, Super Metroid, an old school Final Fantasy title or even Metal Gear Solid for example and they'd probably not have a clue what most of them are. We even see articles, usually on here with headlines like "over half the gaming audience are female" or "more females spend time on video games then males" but reading the article it's based on hardly nothing, just crappy selective polls....like they are desperate to push some equality claim. That even goes into how the industry is called out for the lack of female developers but if there's not that many woman going to Uni to get video game degrees then what can you do? Can't force them into it...I'm sure people like Amy Hennig, Kim Swift, Carol Shaw, Jade Raymond or Robin Hunicke etc wern't persuaded over and over, being pushed to do gaming, they did it because they really wanted to and had a passion for it. I say just let it happen, some things are mostly male dominated, some are female...it's just choice.
Ok can we just put aside gender bender bias. Women play videogames get over it.
See why do you have to get a little hostile over what I wrote "BU BU BUT Woman play videogames...get over it" I literally made sure I got that point through in my original comment, yeah they do play but my point is that the male audience will always be the main focus because it appeals to us more. Yeah great woman play video games but you can't pretend a shit load of them always played them when we had the NES and the like, it's only now being in the mainstream their is more playing.
Of course they do. However, a lot of the AAA games that get the most marketing have a target market that is predominately male. You don't see Star Wars movies being marketed towards old british women, because the biggest audience for the series is males age 15-35. You see them throwing in a female lead because they want to attract more women into the franchise, but that's a different issue. But lets look at the Sim. That game's target market is predominately female, and the marketing and game design reflects that. It's not about whether one genre dominates the market, it's that the game themselves are made for a specific market. When the female gamer proves that they will buy a AAA game that isn't the SIMs, then they'll get their own AAA style games in the same style....and I assume this entire article is about the big AAA games, because they're about the only one's marketed almost exclusively at males. Mobile games are either marketed towards females or kids. PC games go both ways depending on the game. Nintendo tends to be rather gender/age neutral and takes the pixar type marketing approach.
why are barbie dolls marketed towards girls?
it's...not the same. Games come in all shape and form, different genres and ratings..this girl cant find a game she likes so she thinks they're sexist. lol.
yes, but not all games are made for all target markets. I mean, Dolls come in all shapes and forms too. GI Joe and Transformers are marketed towards males. Cabbage patch kids were gender neutral. My Little Pony is female. So on and so forth.
thats why my little pony has most of their fans being male? Like what you want, l don't know why that concept is so hard to acknowledge. I realize as a girl it's much easier to ignore the whole 'this for boys that for girls' western marketing strategy than boys but games? Video games don't punish or ban you for playing the wrong sex. It's like the shampoo brands calling their stuff for girls and boys but you read the back and it's the same shit and just more expensive for girls, just ignore all that.
Because thats who buys the most non mobile/tablet games. The market decides, not you, not me, not anita sarkeesian. Just the market. Why don't you try asking marvel comics what happens when companies take it upon themselves to decide who their natural demographic is.
Because why only market to the minority
Why are romantic comedies marketed towards girls? Why is Meow Mix marketed towards cats? Why is viagra marketed towards men suffering from ED? Ask stupid questions, and you should know what you get.
the writer of this post must have youth on their side... I was born when video games were still rather infant as well. And although video games were NOT geared towards a specific gender, the ratio of boys flocking to videogames over girls had to be 20 to 1 if not more. it sucked the male demographic right on in. back in the 70's, 80's most girls still flocked to dolls, roller skates, and jump rope and other social gatherings with friends. I don't know much analytics gaming companies were doing back then, but someone must have been keeping track of how many males vs females play videogames.. and for a long time (70's and 80's and early 90's) that gulf between males vs females playing video games was as wide as the Earth to the moon (exaggeration mines)
The actual stats are available to publishers and developers about what demographics buy what kinds of games. This is actually easier to track today with the connected platforms. When it comes to AAA games, it is greatly in favor of males. Something like 80% of the players for these games is male. Of course we could get into a chicken and egg argument about if that's because the games are designed for males, hence males are more likely to buy them. However, to date, there has been no actual AAA game targeted specifically at females. For the most part, the games that attract the most or more female players tend to be those that are actually gender neutral. The only exception is games for younger audiences, where they do have things that specifically attract a certain gender....such as barbie.
More males are serious about gaming and technology.
Maybe because most of the gaming population are guys?....and please dont include casual mobile games.... Sad many devs are making decisions based on these kinds of subjects these days to try to avoid being called out on being "sexcist", "racist", and all other sjw trash. Im a person of equal myself but when it comes to video games....please no. Just make the game you want it to be.
Agreed but I do disagree with males being the majority. In online games is doable to mask voices online and play as the opposite sex. We truly don't have the data to see which gender is the majority
why do people still think girls are mostly on mobile games.. do you know how many girls are in wow? Half my raid is female, lol. They may not speak often in online games cause l dunno if you know this but guys are absolute dicks that will target a girl for no reason other than being a female. now ask yourself, will you talk in online games and get harrassed or mute mic and play the game after a while of that? I don't believe in aiming games at a sex, girls and guys will pick their genres that they like.
i wouldn't say many devs are doing it, but there are quite a few. For the most part, the devs and more so the publishers know where their market resides. I think most of the inclusion decisions are more about some misguided notion that they can attract more female players. To date, I'm not aware if there are any metrics to show that it's actually working....as a lot of those games still seem to be very much adrenaline based, which tends to attract males. Nothing to date has shown that having a female or male lead actually attracts one audience over the other.
Wait a minute...isnt "marketing for boys" presuming that only "boys" can like certain things? Wouldn't that make the authors whole argument "sexist" lol?
Because girls didn't really play games until a dude they like got them interested. So if it sells to the boy then it'll sell to the girl. I really don't know what to tell you though I love gaming I know women that love gaming. I like how its marketed as is trust me if they felt the need to pander you'd cringe at that.
what on earth is this dribble...you basically said the girls you know that play games can't pick a game for themselves. that they need a guy.
Because there is no such thing as equality... It's a hoax.
Because the audience are mostly male. Does that mean women cant buy games? No. They are perfectly free to purchase games. Nobody will stop them.
I am confused games are not made for a specific gender. Nobody mentions that the male leads are buff looking, rugged men, or handsomely looking. Enough with this feminist crap. Games were made for entertainment and to escape the harsh reality we live in. It was never made for a specific gender.
Why are bones marketed towards dogs?
...what? If the games trailer doesn't entice you to play then you're not interested in that game or genre, your goddamn sex had nothing to do with it. Stop rubbing your genitalia all over everything - girl playing games since 6 years old.
Sounds like some penis envy
I think the whole industry is very male heavy. Males will make games they think are cool and male consumers will find them cool as well.
In recent years I've found out that more women game than I thought. However, they got into games without needing ads marketed towards them, so why should marketing teams change their approach? Heck, some female games don't even seem perturbed by it, and they would play games even if they were, and I get that. As a guy, I'd still play games regardless of whether they were marketed towards me, largely because I'm not some casual who relies on marketing, but also because I just love gaming. I'm sure dedicated female gamers aren't just going to up and quit gaming just because game ads could do with more female actors. Who even watches game ads anymore? Trailers replaced ads ages ago thanks to the internet.
UGH! Its that time of the month again, eh? Why are cosmetic products mostly aimed towards girls? Why are skirts mostly marketed towards girls? Why do female models get paid significantly higher wages than their male counterparts? Why does Emma Watson constantly complain about women getting paid less at work while she makes significantly more than most male actors her age? Why are women not required to sign up for the draft like men are? Why do garbage articles like this get approved while more logical ones that tackle actual gaming issues are rejected? Most importantly, why do feminists keep trying to paste "gender issues" in literally everything they see?
Actually, most of the more vocal "feminists" are actually female supremacists. They're a class beyond regular feminists who just want equality and advocate for that without ramming it down everyone's throats or sucking the joy out of any room they enter. If anything, the vocal minority is sabotaging their cause rather than helping promote it.
I used to think there's a difference between the two terms a few years ago. I've recently realized there's only one difference between them. One is brash and vocal in their approach and the other is quiet and subtle in theirs. But at the end of the day, they both breathe, live and believe in the same things. Beat them in a heated debate and they'll start to spew out the same toxic lines their "liberal arts" teachers or "gender studies" professors tell them to say as a last resort.
cause boys used to be the main audience for videogames. nowadays its more like...60-40 id say. and i know a handful of lasses who play games like DmC or Resident evil
I'm leaning more towards 80-20. Its the loud feminists that over-exaggerate the female gaming population to push their agenda. And no, I'm not taking mobile gamers into consideration here.
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