HollywoodReporter.com reports day one Blu-ray Disc sales alone amounted to 260,000 units.
Home entertainment's historic resiliency to turbulent economic times was struck home last week by a big, fat iron fist.
As the markets were tumbling, "Iron Man" posted the strongest first-week sales tally of any new release this year, with distributor Paramount Home Entertainment selling 7.2 million DVDs and more than 500,000 Blu-ray Discs.
Day one Blu-ray Disc sales alone amounted to 260,000 units, a single-day record, according to Paramount.
In just one week, "Iron Man" has already become the best-selling Blu-ray title all year. The title also spiked total weekly Blu-ray Disc sales to record heights.