Humble named head of The Sims Label

GI.Biz writes: "Electronic Arts has promoted Rod Humble to executive vice president and head of The Sims Label at EA.

Under this role, Humble will be responsible for The Sims Label, while the former The Sims head Nancy Smith will manage special projects until she begins a new executive role at EA, yet to be announced.

"Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA's The Sims brand as a stand-alone product label. Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with," said John Riccitiello, CEO of Electronic Arts."