Ubisoft creative director: "Piracy's basically killing PC"

Ubisoft Shanghai creative director Michael de Plater has told VG247 that a PC version of EndWar would most likely be shipping alongside the console SKUs if it wasn't for rampant PC piracy, and that copyright theft is essentially destroying the PC games market.

"To be honest, if PC wasn't pirated to hell and back, there'd probably be a PC version coming out the same day as the other two," he said, talking of the voice-controlled RTS.

'But at the moment, if you release the PC version, essentially what you're doing is letting people have a free version that they rip off instead of a purchased version. Piracy's basically killing PC.'"