A Game for the Masses: What Made Pokémon GO So Popular?

David at GameSpew: "Back in July 2016, with reports of slow, shambling bodies falling into lakes, being hit by cars and generally getting into all kinds of hilarious shenanigans, it seemed that a much feared zombie apocalypse was upon us. The entertainment industry has been preparing us for years, with the likes of The Walking Dead, Zombieland, Shaun of the Dead and The Last of Us, and it was finally upon us. The thing is, there was one small yet life-saving difference with these zombies: they’re not after your brain, they’re after Pokémon."

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