Xbox chief Phil Spencer was recently promoted to Microsoft's senior leadership team, but what does that mean for Xbox and gaming at Microsoft?
“What Phil Spencer's promotion means for Xbox and gaming at Microsoft” More GaaS. That’s in their future plans revealed at Build 2017 by Phil Spencer.
Gas? People are gonna be farting?
GaaS = Games as a Service*
Well more influence from Phil with Sataya and the top brass can only be a good thing for Xbox. Sataya has actually said since he took over he thinks Xbox is a very important part of Microsofts future plans. They wouldn't have promoted Phil if they didn't want him to have a voice at the top.
That too possibly. Why not right?
maybe, but I'd imagine it means we'll see what we've seen the past three years. Xbox being in it's worst state since it's inception. Low number of games being released, and a muddying of the Xbox brand to make it more part of Windows than having it's own identity.
@rainslacker Phil Spencer promotion was a slap in the face to likes of you that do nothing but complain. If you did not belived in Phil Spencer´s vision yesterday, you have even less reasons to not belive in Microsoft gamming future now that the guy is one of the 15 more powerful man at Microsoft! Just sell your Xbox and be happy with whatever Sony´s is giving you. And take your negativity with you! :)
@Obscure_Observer You are not helping.
Microsoft screwed up pretty badly with the design of the hardware itself, which is why they have had to move in a different direction and play to their strengths. It will be very difficult to recover the ground they've lost this gen to Sony.
Rain what did we really see? We saw Microsoft rethink some original ideas and make changes. They even changed management. Sony fans complain Xbox doesn't have exclusives. But Sony fans don't buy most Sony exclusives. Games as a service is fine in conjunction with regular availability. Game Pass and EA Access are both good. Those services should be extended to promote better Indies also. I don't understand why anyone would complain about a guy who has said over and over that he will listen to the fans. And he has. But it's also clear he will take major risk like with X. He has even said more exclusives are coming. People need to be patient. They usually whine for nothing anyway. Like Steve Jobs said, "People don't know what they want until you tell them". We saw that with digital. And given most don't know, it's best to just be patient.
Ms has been slapping me in the face for a couple years now with their lack of support and focus on new hardware over games focus. Spencers promotion changed nothing. You are right though, i have less reason to believe in ms vision with every passing day @dc My problem with Spencer is he talks a good game, but to me, it seems Xbox is in the worst state it's ever been. There is no way someone could convince me that Xbox is better noe compared to the past two gens, or even the optimism that came with Spencer first taking over. All indicators point to Xbox doing less but talk m more
That's their direction no doubt about it. Microsoft tactics are so predictable that we gamer can easily predict them in every corners. Marketing tactics was always about plan and focus. Now it's just the opposite of MS.
What does GaaS mean to you? And if they were truly serious how come none of their games are GaaS? Halo isn’t, Gears isn’t, Forza isn’t, Ori isn’t, Sea of Thieves isn’t. You can’t say their games are simply games as a service just because they have microtransactions, since many modern games have those. So what are you saying? A GaaS to me is like FFXIV where they may you pay monthly to play in their world.
Great just what gaming doesnt need more games as a service instead of a finished producted.
"Commentators and speculators have called on Microsoft to spin off Xbox into its own entity or sell it on to another tech company, for some reason." I never got this mentality. Microsoft originally got into the industry to build their consumer appeal in living rooms after they felt threatened by PlayStation's increasing influence. After investing billions of dollars into making the brand a huge pillar in their company, there'd be very little reason and nothing to gain for Microsoft by selling it off. Not to mention that with the Xbox brand so intrinsically tied into Windows, what other company would be willing to buy up said brand or even to spend billions in maintaining it? The association would always be a hindrance for any other company trying to make Xbox into their own thing & it'd be too costly to keep it running for as long.
Idk what the tone over at microsoft is now, but i know through the xbox og and 360, a lot of the higher execs simply didnt think it was worth it, and thought it would be better off sold. However this was a lot of the same opinion that the higher-ups over at Sony had when it came to the PlayStation brand during the PlayStation 1. These opinions were most likely tide just the fact that these were probably Executives that wanted to keep a lot of the things the same, basically afraid of change and failure. It's understandable, especially when companies were a lot younger two decades ago and making big changes to accommodate for modern technology advances. I'd like to hear what the higher-ups over at Microsoft have to say about it now
Same im sure its obviously dying it has taken a beating this gen and nintendoe amd sony both fixing to out do it by a longshot
"Commentators and speculators have called on Microsoft to spin off Xbox into its own entity or sell it on to another tech company, for some reason." "I never got this mentality." Same here it was just a narrative. The narrative here was Phil was doing such a terrible job that ppl here speculated he'll get demoted or fired and get replaced. When in fact hes at a higher position now than Don ever was, and admittedly Don was very good at selling the 360 (despite lack of games) Could the X1 use big new AAA games yes that's what we all want from MS now its obvious now that Phil has more responsibility to pump out more games and content than ever before and believe it or not at least MS is trying, Cuphead is out now Crackdown, Sea Of Thieves, Ori and the Willow, and State Of Decay release next year and yes that's not much compared to its competition but then again MS has less studios so yeah they're definitely trying. The latter half of the 360 life span we've seen NOTHING at all from Team Xbox then they weren't even trying. Sales wise was all on Don with its policy's The Xbox will never catch up to PS and that's fine MS just needs to stay focused on delivering new games and features. Its still funny ppl around here thought Phil was getting canned or replaced when they have no idea what goes on behind the scenes, again I get it, we all get it, they need bigger newer AAA's but the gaming industry consists of more than that, though that's one of the top things on what keeps a buissness going. News flash N4G this place is a echo chamber, MS, Sony, Nintendo or AAA companies don't read comments here especially a site swarmed of fanboys ( why put yourself through a never ending headache). Assume the worst when in fact the quite the opposite is happening, let it be a lesson.
There trying god would u listen to this crap your making yourself believe theres no excuse for lack of games on xbox zero
The CEO of Microsoft is focused on making Microsoft more focused on software and getting out of hardware. You will probably see Xbox focus more on being a service on multiple devices and less focus on getting a Xbox console in consumers hands in the next 5 years. Atleast that's what I would do. I would be trying to figure out how to get people to pay for xbl gold with a smart tv,desktop pc, laptop,etc. Something like game streaming or game subscription service would work. Microsoft by far is the best positoned company to launch a streaming game service , they are leading in that industry of technologies.
@Erik7357 "Microsoft by far is the best positoned company to launch a streaming game service , they are leading in that industry of technologies." Now how does that work when Sony already has a streaming game service?
im getting the promotion means he's doing something ms is happy with. It doesn't change the narrative that people dont like what he's done for Xbox. If anything, it only shows that ms may be moving in a direction that will be even less appealing with the brand.
Spinning off Xbox isn't as bad as this article implies. It simply removes the brand from MS proper. It's purely a matter of how it shows up in investor reports, and likely wouldn't overly affect daily operations. In fact, it could make the brand more fluid, as they could be their own thing. Sony Interactive Entertainment is it's own company that is owned by Sony, and for the most part it operates autonomously. They get their budget from Sony of course, but overall, they work on their own so long as they're making money. Outside of Sony maybe dictating some things, they can do what they will. This could be a good thing for Xbox as well. Selling it off is a completely different thing, and I don't see that as a proper solution to anything, as it removes all reason to help MS in any way. Selling it off would basically be MS leaving the market. Selling off assets to make money, which would eventually show up on the yearly financials as revenue. While assets are good, money is sometimes better....although assets have potential to be worth more....but now I'm getting into complex investment stuff.
Back then when they heavily focused on hardware they saw consoles potentially replacing pcs. This shows in how Microsoft went at consoles with xbox 360, being focused more on media and online. Sony at this time didnt really see that yet and was focused on games and graphics for the console. But anyway, the whole reason they got into console was like you said but obviously 15 years later that's not really the case and PCs srill are used widley bt consumers. I think Microsoft didn't really foresee how big laptops/notebooks would be. You look at Microsoft and it's a total different company now that actually has a clear future in the market for future software in cloud computing, data servers, and services. we will see them leave the hardware business and then somehow try to spin Xbox live into a service accross multiple devices. More money is made by the service than selling the console. If they can find a way to get consumers paying for their xbox live service on other devices they will sure as hell do it. They are already setting up the groundwork to do it on PC with the xbl marketplace and publishing their IPs on PC.
Some real change over at Xbox!
"Some have accused Microsoft of underfunding Xbox, which doesn't seem to pump out big-budget "AAA" photo-realistic games as frequently as its chief competitor, PlayStation." I'm still wondering what that $1 billion investment in 2013 for Xbox One exclusives went into. Because it's been four years into this generation and Microsoft is still coming up short in that department. This is especially jarring since Microsoft pulled first party support from Xbox 360 in its latter years to focus on supporting its successor while Sony kept putting out first party games on both PS3 & Vita in that timeframe, so Microsoft really have no excuse for their underwhelming first party performance this year.
during that time frame there was huge change of management from Nadella taking over as CEO and other drastic shifts in management.... Satya didn’t initially get “gaming thing”, so that $billion budget was kind of cut along the way.. it took quite some time before it won him over...
""Commentators and speculators have called on Microsoft to spin off Xbox into its own entity" When people suggest that are they saying that they'd want Microsoft to make Microsoft Studios a subsidiary like Sony Interactive Entertainment and no longer be just a division?
Yes. And it's not really a bad thing like it was made out to be.
Zero SP games, closing more studios, buying timed exclusives games, buying launch timed games, more payed exclusive DLC, more microtransactions, more payed services more PR More MP games
Sunset Overdrive, Quantum Break, Recore, Ori and the Blind Forest, these are all SP games so maybe you should go and try them.
Ori is the only worth playing imo, people like Sunsets gameplay but its annoying to me , watched my nephew play it and I just didnt want to watch it . The other 2 arent very good. 4 years and thats it.
But those SP games are not heavily marketing. MS focus the old big gun way too much.
Woah!!! 4 games?! Oh man... Sony Fanboys have been wrong all along! Not only that, but 1 of the 4 is an Xbox exclusive!! Oh man I just can't handle how well you defend something you claim to not own.
@Ron_Danger "Woah!!! 4 games?! Oh man... Sony Fanboys have been wrong all along! Not only that, but 1 of the 4 is an Xbox exclusive!! Oh man I just can't handle how well you defend something you claim to not own." I never said Microsoft was better or had a ton of SP games, just getting tired of the blatant generalizations like they never do single player titles or they are the only ones who sell DLC/microtransactions and cancel games/studios.
Closing studios, paid dlc ,timed exclusives and microtransactions are not exclusive to MS
Scalebound and Fable Legend are both cancelled by MS. Timed exclusive are also belong to MS, not just Sony. Sony may had closed GC and Evolution Studios but they finished their game unlike others. Think twice, buddy.
@UCForce "Timed exclusive are also belong to MS, not just Sony " so you agree that Timed exclusive isn't just done by MS, good to know
Just make sure you don't go blindly.
@UCForce "Scalebound and Fable Legend are both cancelled by MS. Timed exclusive are also belong to MS, not just Sony. Sony may had closed GC and Evolution Studios but they finished their game unlike others. Think twice, buddy." Think twice? You just agreed it's not just MS so what's your problem? And yes Sony may finish games like The Last Guardian but it certainly didn't help me as a PS3 owner now did it? Did they finish Eight Days? Maybe you should think twice.
@Moldybread I already knew that. But tell me this, who cancelled more ? You know a lot of thing, but not good enough.
Just more PR spin and flip flopping, and he gets a raise
@jznrpg... this is the dumbest comment of all the comments so far.. if u think a mega tech corp isnt paying attention to staff performance and financial gains/loss in each respective division.... ur either that naive or that ignorant... Phil (or anyone’s) job is performance based... If the CEO himself saw it fit to give Xbox bigger focus at the company and give Phil a promotion to the SLT team.. obviously Phil is doing something right... Get out of the fanboy mantra for a split sec, and think for once
It's no suprise that he got promoted. As head of XBOX he might be responsible for xbox' worst years from a consumer perspective, but from a business perspective he made x1 profitable by not investing in own ip and focus on gaas. He must be careful though. Even if the fanbase might swallow up what he wants them to at the moment, at one point even they won't be happy just being used as a cashcow without getting a proper return.
More PC games.
Fewer 1st-party games, more bought 3rd-party exclusivity. Yay M$...
They should have hired Stalin... Oh wait he is dead... :'[ #RIPComrade
Thirty years from now, iPhone Forty, Pixel Thirty and Samsung Galaxy Forty-Two will likely be platforms that offer even more functions. It's not hard to imagine a full XBOX (if still around), Nintendo and PlayStation (then) current-gen console GaaS experience streamed from phone to television.
Good for Phil, he did a great job and tried to keep a positive message going forward for the Xbone brand. He has done a great job trying to turn around the dumpster fire he was handed.
Phil Spencer is saving his ass on a sinking ship. I honestly think that the Xbox is dying brand.
I said it before, this Z box or Y whatever box you call it brand, it will be a service real soon.
Phil is being promoted and in the short term it looks good for Xbox but in the long term he will be pushing for gaas and mp focused games. BC is his scapegoat for people complaining about no sp games as he has even said that those type of games just don't exist like they used to......tell that to Sony who is making plenty of them Phil. He also is looking for indie free to play support and devs that he won't have to invest much money in and try to turn out game s in that manor. Meanwhile he has cancelled two games they needed and delayed crackdown3 AGAIN and will probably cancel that too next year and never even add the first two to BC to make up for the excruciating wait he has put on fans of that series. Yeah Phil is more about making the dollar than he is games for the fans and for MS they like that philosophy cuz they didn't get to be as wealthy as they are by sheer coincidence. He never invested in new studios or ips and this pitiful year was the worst yet for Xbox gamers in terms of exclusive content. It has progressively gotten worse with the games situation year after year with Phil at the helm so don't expect anything magical to change that now that he is being fitted for his Big Boy suit. Halo, gears and forza will continue to be what he pushes and with the shady VIP and loot crate practice going on in forza 7 that should be reminder enough of how things will be going from here on out with Phil and Xbox. Expect to see more loot crates in halo and gears or some other way for them to bleed the loyal consumer base dry.
Didn't take long for that article to drop from the front page. I knew a grown up headline wouldn't work well on this site.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.