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PUBG and Fortnite's argument raises the question: Can you own a genre?

"There is something disingenuous about a company taking the work of one of its licensors and turning it into a spin-off for its newest, biggest franchise. No doubt, there is a team of lawyers working on behalf of Bluehole, turning over rocks to see if there’s any way to punish Epic for making its own version of Battlegrounds. If there weren’t, then why send out a press release like the one we’re looking at today?

"But it was also a bad look for Brendan Greene to make the same game over again. In reality, Battlegrounds is his third attempt."

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Liqu1d245d ago

No and they're mad if they think have any legal high ground. Pubg didn't invent the genre and others are free to develop their own Battle Royale games/modes.

Seems they're either getting very arrogant or they feel threatened. They should focus on finishing their game instead of stomping out competition.

Gh05t244d ago

Agreed to a certain extent, I agree you cant own a genre or play type.

On the other hand EPIC is licensing out the tech for PUBG so they have a business relationship, and EPIC keeps referencing PUBG to explain the game. These are things that are definitely in the grey zone when it comes to business practices. If I am working closely with a licensee because my game has made tons of money and I am paying for extra support and development (Which I do have business experience doing this not in the game world but in business software) and that company puts out a competing product, and starts using my products name to sell theirs... you can bet I would be reading through my contracts, and having the legal team start looking for case law.

If this was any other company doing this like EA, Ubisoft, or Activision, I think this would be clear cut open closed they are just being crazy, but EPIC and Blue Hole have a business relationship so it calls more into question than just ripping off a genre or gameplay.

Either way this is for legal departments and contracts to figure out, I will just look forward to playing Fortnite Battle royal in a few days and see which one I find to be more fun.

kydrice244d ago

Agreed. Whether it's illegal or not is a matter to the courts but it's a bit of a dick move to clone a client's extremely successful game and then start using their name to discuss your own clone. It's even more so of a dick move since the original premise of Fortnite has nothing to do with how the new mode works. It really is just PUBG with cartoony graphics. Everything about the new battle royale mode screams of PUBG but with different things. It's a pure case of "Copy my homework but change the sentences to make it seem original".

rainslacker244d ago (Edited 244d ago )

Epic's business relationship doesn't preclude Epic from making their own games using whatever genre, or with whatever knowledge of tech they can create. Even if they create the tools to make their game better, and release their game first, they are not obligated to release those tools first to any developer.

Epic has a long history of not witholding tech they create from their engine, and often whatever they create for their own games is made available to developers before they release their game. Obviously, they'll be ahead of the curve since they implemented it in a game before release on their engine, but that's just the nature of the development process.

Epic has never been accused of witholding tech to try to gain an unfair competative advantage. They have absolutely no need to do so as they make most of their money from their game engine, and their games get enough attention and sales to not try and pull down others.

With this whole legal thing, Bluehole has nothing to stand on unless Epic actually did something of that nature, and even then, they'd be sh*t out of luck because Epic's own TOS on the use of Unreal Engine does not in any way gaurantee that Epic won't make something similar to what one of their licensee's may be working on. Such a term would be completely impractical for Epic, and they would never be able to release a game, because at any given time, there is every kind of genre and concept being made on Unreal Engine.

I think you may misunderstand the business relationship that Epic actually has with developers. That relationship is simply they provide the engine and tools and support for developers to make their games. They have no other obligation beyond that unless it's explicitly written out in a contract that goes beyond the standard boilerplate TOS.

If Bluehole made some technology that epic was using without permission to create their own Battle Royale mode, that'd be one thing, but that's not the case here. As it stand, the people at Bluehole used plenty of tech provided by Epic, and they paid to use the engine, and they have no protection against competition from others, or Epic itself. That isn't Epic's responsibility, and if the dev thinks they're special snowflakes that deserve more consideration, then they're deluded. Epic treats all their licensee's the same. They make their own games at the same time. No one tried to complain that Epic made Gears of War, and somehow might make take which would give them an unfair advantage for other TPS or cover shooters. It's a silly notion, and completely irrational.

extermin8or243d ago

Well apparently ToS for licensing Unreal Engine is that Epic can use your creation in any promotional /advertising materials for any of their products so..... that's not gonna fly either.

extermin8or243d ago

@kydrice: if you changed the sentences and wrote them yourself then you didn't copy..... Like take university work. If we all worked and did a set of problems together and wrote our answers together the same -that'd be plagiarism. If we work together then go off and write our answers we intend to submit up ourselves in our own words/ own style then that's collaboration because we haven't produced the same work we aren't copying. This isn't a clone of PUBG so there's no issue it's like seeing a theory of interpretation for the meaning of a book, then when writing up your essay you write it completely in your own words-then you were inspired by that persons theory and might even want to reference it as inspiration but your work is your own.

+ Show (1) more replyLast reply 243d ago
Septic244d ago (Edited 244d ago )

Well Pubg is a great game and quite rightly, others feel threatened by it or are scrambling to ensure their title is as successful as it.

uptownsoul244d ago (Edited 244d ago )

Yeah, I'm sure Rockstar is adding a "Battle Royale" type mode (called Motor Wars) to GTAV b/c they're threatened by PUBG's success.

Nope, its just a copy-cat industry...The same way EA making Anthem isn't b/c they're threatened by Activision's Destiny, its b/c gaming is a copy-cat industry

SpaceRanger244d ago

“others feel threatened by it or are scrambling to ensure their title is as successful as it.”

I think the only one feeling threatened is them. They have a solid game, so them reacting this way is childish and foolish of them. No one should take them seriously when they had no second thoughts on basically taking the whole concept from H1Z1.

245d ago Replies(2)
245d ago Replies(2)
Tsuru244d ago

I feel like no one read the original article by PC Gamer.

THEY DONT CARE THAT THEY ARE MAKING A BATTLE ROYALE GAME. Stop claiming they are.

KwietStorm244d ago

The reason it was brought up is because they "clarified" the initial statement, where they definitely told everyone how much they cared what Fortnite did.

andrewsquall244d ago

I think its even more funny since the creators of Fortnite, I don't know, OWN the game engine that Battleground is built on i.e. Unreal Engine 4. Epic Games can do what the hell they want Playerunknown.

kydrice244d ago (Edited 244d ago )

That is false. Just because Epic owns the engine does not mean they can "do whatever they want". Bluehole has paid the licensing for it and therefore, they too have certain rights. What the those rights entail are not in my realm of expertise to say. If anything, this will hurt Epic's future business since now companies may not license the Unreal Engine in fear that if their product becomes successful, Epic will just make their own clone.

KwietStorm244d ago

It's not like Epic is selling a mod based on PUBG. They just have a mode in their existing game that's similar to the Bluehole's. Nothing about this is going to affect their stranglehold on the middleware market.

rainslacker244d ago (Edited 244d ago )

I can say what rights Bluehole has, because I'm familiar with Epic's terms of service for Unreal Engine.

Specifically in this case

1. Epic is free to use any content created on their engine for their own marketing.
2. Epic is free to use any tech created with their assistance for another developer within their engine.
3. Epic in no way says that they will not work on a similar product that one of their licensee is making.

Well, I guess those are actually the rights that Epic has, but those are the policies that Bluehole agreed to when signing up to use the engine, so in this case, Bluehole doesn't really have any rights that were violated. Their perceived rights on their part mean nothing, and their perception that they were wronged is not a case for legal action.

This will in no way hurt Epic's future business. Epic has released plenty of games over the years where competing games used the same engine, and they worked with Epic. Those devs didn't complain because there is nothing to complain about.

If anything, this will make Bluehole look petty and turn people against them. Bluehole may be the flavor of the month, but Epic is one of the most influential and respected developers and engine makers in the industry. Quite literally they are at the top along with the console makers, EA, Activision, an Ubisoft. Pursuing this action will hurt Bluehole much more than Epic, because the industry relies heavily on Epic, while the industry would not really be that affected if Bluehole disappeared tomorrow. Going forward, if Bluehole tries to make this into something more than it is, it will mean that those tidy little deals they get with the console makers, or maybe the PC hardware makers will disappear, because no one wants to deal with someone who wants to make waves....especially when those waves crash on the elite of the industry.

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