Warp Zoned writes:
"Even from its earliest days, the personalities behind the video game industry looked to pro wrestling’s combination of spectacle and soap opera for tips on how to behave. This dedication to competition came to a head in the early 90s when Nintendo and Sega engaged in the first “Console War.”
Beginning with the “Genesis Does What Nintendon’t” campaign in 1990, Sega began mercilessly picking at their rival over a variety of claims, some provable and some not. But that was just a warm-up for the infamous “Blast Processing” campaign and Nintendo’s eventual reply of asking their fans to “Play It Loud.” The Genesis and Super NES used these advertisements to compete in a head-to-head contest for the love and support of gamers everywhere, but the heaviest fighting actually took place on playgrounds and lunch tables between kids that weren’t even old enough to shave.
No game better symbolized this battleground of friend-versus-friend than Super Mario Kart."