Sony's critics may baulk at the high price of PS3 but according to the retail sector, it's consumers who will ultimately decide whether GBP 425 is too much to ask when the console arrives on March 23.
From entertainment chains to independent specialists, UK retailers have told GamesIndustry.biz that whatever analysts, industry insiders and rival format holders think of the PS3's price tag, gamers will vote with their wallets.
"Obviously, it's quite a high threshold, which may or may not prove an issue, particularly among non-core PlayStation fans," said Tim Ellis, head of games at HMV.
"But then it's also the case that PS3 is much more than just a games console. Gamers already know this and I'm sure will respond accordingly."