Microsoft: We understand European loyalty to Sony

GamesIndustryBiz writes: "In a short period that has seen Microsoft trumpet record sales figures in the UK and Europe, the company has told GamesIndustry.biz that it will continue to cater to the European market with regional specific content.

Head of Microsoft Game Studios Phil Spencer has even said that he understands the loyalty that European consumers have traditionally held for Sony products, and his team is working hard to create games that appeal to niche demands."