AusGamers has posited an idea where, because Sony managed to secure themselves a standalone PS4 exclusive in Insomniac's Spider-Man, Microsoft should aggressively try and secure themselves a Hulk exclusive for Xbox One X.
Here's a snippet:
"We’ve seen with the Batman: Arkham series just how good comic-to-game development can be, and now Insomniac is having a crack, with Sony right behind them with Spider-Man. The new Thor flick, Ragnarok, is the current MCU buzz and its inclusion of Planet Hulk-esque Hulk is an important reminder of what that series means to the fans, but also how cool it is. But even if it’s not Planet Hulk, or even any of the arc opportunities mentioned throughout this piece, a good, modern and technology-heavy Hulk game needs to happen, and with green on their side, and all that Xbox One X power, Microsoft’s new platform seems like the perfect fit.
Make it happen, Phil.