At over $7 billion in annual revenue, Japan is the second-largest market for video games after the U.S. However, Western companies often ignore trends in Japan. Primarily, this is because titles from non-Japanese publishers have historically not sold well in Japan. Nevertheless, DFC Intelligence has always thought it is extremely important to watch trends in the Japanese market and how they might eventually impact North America and Europe. Much has been written about the decline of Japanese publishers over the last decade. While much of this may be true, Japan remains a key driver of the global video game business and its consumers tend to be at the forefront of major industry trends.