Sony and Bandai-Namco have announced a ¥100 million (£415,000) joint venture to develop content based on the Cell processor at the heart of the PS3 – and other devices. Called Cellius, it will be formalised on March 5th with 'Father of PlayStation', Ken Kutaragi, as chairman.
According to Satoshi Fukuoka, a spokesman for Sony in Tokyo, Cellisus' focus will be on "new entertainment products including audio and visual content."
Bandai-Namco will take 51% with Sony owning the residual 49% stake. The management will come from both companies, the president and one executive will come from Namco; Sony will provide the other executives.