Microsoft expects consumers to 'figure out' which Xbox One is which

Engadget: "The best way to keep a job as a marketer is to never go off message. That's precisely what happened when I interviewed Xbox's head of console marketing Albert Penello on our E3 stage this week. While he was more than happy to talk about the Xbox One X's tech specs and the impact 4K gaming will have on everyone, asking harder questions about Xbox as an organization resulted in a lot of non-answers. But there were a few tells."

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XiNatsuDragnel64d ago

Oh boy in my opinion we'll see about that...

Name Xbox 1 x sounds bad why not kept it Scorpio that was more bad***.

affrogamer63d ago

X-posed sounds a lil better!

The_Sage63d ago

Like....when you drop your pants?..

Skull52163d ago

I agree XBOS and XBOX are pretty close, but any average consumer should be able to look at the price tag and not make the mistake of buying the wrong one.

XBOX is going to be the most powerful console ever released. Just write that on the box.

343_Guilty_Spark63d ago

Scorpio wouldn't work due to licensing.

They said it several time in interviews.

fenome63d ago

I didn't know that, they could still release one with a scorpion on it with an X on its back and I bet it would move some units.

ziggurcat63d ago

what licensing issues would they have, exactly? does someone own the rights to naming something Scorpio??

Death63d ago

I agree, Scorpio was the way to go. Even "Xbox One X - Scorpio" would be better.

Woolly_63d ago (Edited 63d ago )

'Scorpio' was difficult to get a trademark for..

and they had to keep 'Xbox One' in the naming convention to denote the Xbox One family.

also, The target audience would know what they want ... simple.

Death63d ago

"Xbox One Scorpio" or "Xbox Scorpio" shouldn't have been an issue. The name Scorpio is still part of Xbox One X, the APU is called the Scorpio Engine.

Movefasta199363d ago (Edited 63d ago )

Xbox one s already exists ,they should have called that the xbox one mini and called this the s (short for Scorpio ).

CyberSentinel63d ago (Edited 63d ago )

"Xbox One Elite" should of been the brand.

MS already has a history of a "elite" class console, and should of continued that separatists class brand.

ziggurcat63d ago

I thought about that, but then someone pointed out that they already have an Xbox One Elite (which is the Xbox One with the Elite controller bundle).

ps3rider63d ago

The should name ot x-wife

+ Show (3) more repliesLast reply 63d ago
Brave_Losers_Unite64d ago

They seriously are dumb when it comes to naming stuff. They should of stuck with Xbox Scorpio. Remember the Xbox One announcement and all the memes that were made?

Neonridr63d ago

much like the Pro retained the Playstation 4 naming convention, Microsoft is doing the same here. They don't want to confuse gamers into thinking it isn't part of the Xbox One family. So keeping that name was more or less essential. A new name makes people think it plays all new games.

colonel17963d ago

Yes, Microsoft needed to retain the brand familiy of the Xbox One, so Scorpio would have always been Xbox One something no matter what. The issue is that X and S can sound similar when saying the name. But is people really that stupid? You see the XBOS and XBOX on shelves, and is there no way they can figure out they are two versions, and that each one of them offers different features and specs?

IMO, casual people will go for the S anyways, because of the price, and people with more videogame knowledge will know the differences between the two.

Neonridr63d ago

@colonel179 - much like Car companies adopting a type S or type X brand. Those who want the top tier product will do some research. The One X isn't targeting casuals or first time buyers necessarily.

KwietStorm63d ago

I don't know why this is so hard to understand either.

Lennoxb6363d ago (Edited 63d ago )

If they don't know the difference then they're probably not the target audience.

UnHoly_One63d ago

This is exactly correct.

The person who sees two different Xboxes and has to ask someone for help is likely not looking for the 1X to begin with, or they are a confused parent that didn't listen to their kid very carefully.

fenome63d ago

That's true, plus I'm sure it'll have 4K and stuff right on the box so people will know what it's pushing.

2pacalypsenow63d ago

They should make everyone their target audience, they should try to get as many XboX consoles into peoples homes as they can.

Gh05t63d ago

"They should make everyone their target audience..." -That is not how premium products work.

"...they should try to get as many XboX consoles into peoples homes as they can." - They have a $250 dollar console just for "everyone".

KwietStorm63d ago

So if someone buys an Xbox One S instead of a One X, did they not accomplish that same goal?

DragonKnight62d ago

Gaming history has had the problem of "too many versions" of consoles before.

It ended up causing big problems for Sega.

Sony and MS should learn from Sega.

Lennoxb6362d ago

It's only two consoles every 6-8 years. That's actually a pretty slow rate to drop consoles with how fast technology moves.


It's obvious anybody who's going to be looking for a piece of tech like this will be able to figure it out however I do think Microsoft did screw up by dumping the name Scorpio it was a fantastic name for the system and it was well-known through the community already if I were them I would personally change the name at least two Xbox One X Scorpio and then just have Scorpio written across the console would be sick.