"I won't Give Up on the Japanese Market" Xbox's Phil Spencer Interview

Phil Spencer interviewed by Game Watch, and among other things, he explains why Scalebound was canceled.

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Septic162d ago (Edited 162d ago )

Go on Phil! That's the spirit. #thechosenone

As long as we get some great games, that's all that matters.

The new DBZ game on the BEAST will be a sight to behold.

UCForce162d ago

I'm not so sure about that especially how rough partnership between MS and Japanese Game Industry.

DonkeyWalrus162d ago

Doesn't mean they can't improve that relationship. Won't happen overnight but if MS makes the right moves it's definitely possible.

UCForce162d ago

@DonkeyWalrus But I hear this before like many years.

naruga162d ago (Edited 162d ago )

Seeing Phil presenting as big Japanese deal the DBZ was cringe and sorrow together ...i was feeling sorry for him that specific moment where he s just admitting (and realising) the Xbox is dead in Japan (and the japanese games on it).........Keep Dreaming Septic ..the toothless beast must behave and respect PS4 and japan...bow the toothless head and suck your soup ..

darthv72161d ago

Well, JP gamers (like PS4 fanboys) need to step out of their comfort zone and try something new. McDonald's wasnt an overnight success there. It took time and dedication and adhering to the culture.

Giving up is seen as an insult to the JP culture which has a history of honor and loyalty. MS must also be honorable and loyal in return.

Brave_Losers_Unite161d ago


Comfort zone? More like smarter consumers

_-EDMIX-_161d ago

@Donkey- I mean sure, it won't happen overnight, but dear gold, they've had 16 years to get their act together in that region.

Sony sold 100 million and had Japan on lock in 1 generation.

MS isn't doing much to change their situation. Want Japanese support? Make a some Japanese teams to make JAPANESE GAMES!


They can't be as stupid as to not know what they need to do, its not as if Sony KNEW they would move 100 million with PS1, consider such a thing had never happened with a console before PS1.


Actually INVEST! This shouldn't be rocket science.

Why o why161d ago

Darth. . What is up with you lately, lol
'Well, JP gamers (like PS4 fanboys) need to step out of their comfort zone and try something new'

The irony of a Xbox die-hard telling other gamers to try something new. . .

I'll let that percolate for a minute with my fellow n4g members. . . . . . 🤣🤣🤣

Don't you see that the Xbox fanbase is probably the most narrow when it comes to gaming. Bit of cause and effect maybe as ms don't usually produce a wide variety but even when they try to step out of their trifecta comfort zone their fanbase don't support said efforts. . .

Keep trying Phil. . Why not, it seems ms have regressed since last gen in regards to deals and output of non western games but the only thing you get without effort is failure.

+ Show (4) more repliesLast reply 161d ago
Elda161d ago (Edited 161d ago )

DBZ will look & play the same on all the consoles that it's on,it's a 2d fighting game.

161d ago
MagicBeanz161d ago

Nice to see we haven't abandon calling it "the beast" with all the announcements of games coming out for it that cant do more then 30fps.

Septic161d ago

It can't do more than 30fps? 😂😂😂

It's doing 4k native effortlessly. Not many consoles can say that.

There is only one.


Septic161d ago

Yoooo wanna check out the difference between frame rate on Ark. Xbox One X runs 60fps and Pro 30fps 😂😂😂 Oh shit bro! The BEAST IS HERE!!!

MagicBeanz161d ago

@ Septic

Cant even run Crackdown 3 at 60fps guess "the beast" lost a few teeth. LOL!

KwietStorm161d ago (Edited 161d ago )

Are you ever going to call the system what it is? Why do you say the BEAST every single time? And DBZ isn't the best example to use for what the Xbox One X is capable of. It's just a cel shaded fighter. And why did Phil introduce the game as something hilarious? Did he know what game he was talking about?

tyasia0161d ago (Edited 161d ago )

Phil is like that ex who calls you at 3am all dunk.

Phil: Japan baby I still love you, no matter how much you say no I won't give up on this relationship.

Japan: Phil it's over we had a fling but it just didn't work out, please stop calling me and please stop leaving those weird messages on my voicemail.

Silkside161d ago Show
LAWSON72161d ago (Edited 161d ago )

Does MS pay you or something?

This post is so damn cringey, I think you are having way too much fun trolling

+ Show (7) more repliesLast reply 161d ago
FallenAngel1984162d ago ShowReplies(1)
DonkeyWalrus162d ago

There were more Japanese games shown at Xbox E3 than PlayStation lol.

UCForce162d ago

But will Xbox community will support the Japanese game ? That's the question.

DonkeyWalrus162d ago

That's a good question. I think it depends on what sort of Japanese games appear on Xbox. Visual novels and dating sims just don't have much appeal in the West.

Lennoxb63162d ago

Japanese fighting games are already really popular on Xbox. And FFXV is the fastest selling FF on Xbox. It's not about where the game comes from for Xbox gamers. It's about how it plays.

Brave_Losers_Unite161d ago (Edited 161d ago )


Final Fantasy 15 is the best selling because 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14 didnt release on Xbox. So pretty much you are comparing it to 2 other games, one of which was online only. Nice example you used there. /s

UCForce162d ago

I don't see people have good reaction DBZ at Xbox Briefing Conference.

UCForce162d ago

But tell me, why Tekken 7 sales unit is 80% on PS4 and Xbox One only 10% ?

Brave_Losers_Unite161d ago

Xbox fanboys make up statistics that suit to their agenda.

gangsta_red161d ago (Edited 161d ago )

So should MS not even try and get more games on Xbox from Japan? Not every Japanese game sells gangbusters on Playstation too.

We heard nothing but complaints about variety and niche titles, here we have a general push for them and now we bring up "what about da salez".

Christopher161d ago

Are you certain about that?

Dragon Ball FighterZ vs MHW, SotC, Monster of the Deep FFXV

In fact, this year I would say we saw a lot less Japanese games overall.

MagicBeanz161d ago

How many were actual real exclusives?

_-EDMIX-_161d ago

yet more coming to PS4........funny

DonkeyWalrus161d ago

No shit it's a Japanese console. What do you expect?

+ Show (4) more repliesLast reply 161d ago
kalkano161d ago

It sounds to me like he wants Japanese companies to stop making their games so Japanese, which is not going to improve sales at all. I don't know if it could possibly get worse, but if it could, that's how you'd do it.

rainslacker161d ago

So many Japanese devs trying to cater to the western market is one reason they kind of went downhill last gen. Almost all the big budget Japanese games were very western in their presentation, and if you weren't aware of their lineage, you couldn't even tell they were Japanese games.

Japanese games have their own distinct flair most of the time. Not always, but often. Like Dino Crisis. Very western, but still very Japanese.

I like that Japanese games are getting more recognition this gen while staying more Japanese in their presentation. IMO, that should have never been an issue. But that's what happens when you start designing games around focus groups, as opposed to creative freedom.

blu3_puls3161d ago

You gotta give him credit for not giving up. But I'm not sure the Japan industry feels as much the same way.

rainslacker161d ago

All they gotta do to get Japanese support is to get the customer base on Xbox that plays Japanese games, or make their current base more interested in Japanese games.

Nothing gets support like software sales, and MS has to do it's part to actively get Japanese software sales on Xbox to prove it's worth making those games on the system. This is one reason they get these exclusive Japanese games on their system, despite it defying logic. They hope they'll sell so they can use those numbers to get more support. Unfortunately for MS, they either choose games that aren't going to sell huge numbers to begin with, or they get the big games that don't have a customer base on the system, and then give up when it doesn't do well.

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