Thomgame: Last week turned out to be an interesting one for those concerned with the behaviour and profile of female gamers. Two studies, one by Entertainment For All and the other by the NPD Group both explored current and emerging trends among female demographics with some enlightening and entertaining observations.
If there is anything to be taken from this survey it's that female gamers are far more serious about the medium as a past time than might be often assumed. Furthermore, the way that the female and casual markets are so often lumped together is not only crass and inappropriate but also utterly irrelevant. However, it is possible to argue against the creditability of this particular study. Posh Mama is a website and social network of technically literate and otherwise affluent women and as such this sample of 120 of its members is unlikely to be representative of the whole female population.