Hitachi Touts New Upconversion Technology That Goes Above HDTV

"Upconversion" is an extremely popular concept nowadays, as it allows users to enjoy an almost HD-grade cinematographic experience without actually using an HD signal source (such as a Blu-ray player). Several of the most important names on the consumer electronics market have already rolled out products embedding such a technology, the most famous of all being Toshiba, which used upconversion as its way of regaining some ground after the defeat of the HD DVD.

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tk3702d ago

HD-DVD is dead. BR won the HD war. You can not upscale normal DVD to BR quality. You can store a short HD movie on CD or DVD, but you will run out of space. You can not but 50 liters of water in a 9 liter container. Get over it.