From the article: "Sony PlayStation's Jonathan Fargher told The Sun: "It's fair to say that Nintendo has got Super Mario and Sega had Sonic. "It's about time Sony got their own iconic mascot - Sackboy will be that character.
"He's a charming and personable character people will take to and the fact you can dress him up how you like will appeal. Mammi mia ... old favourite Super Mario may soon have met his match in Sackboy
"You'll be able to make him a spaceman, pirate, cowboy, zombie - there's even an Evel Knievel outfit for him."
The emphasis of Little Big Planet, the biggest PS3 release yet, is on design and customisation."