In creating the first full expansion for Lord of the Rings Online, developer Turbine are very much entering new territory. Bizarrely for a creator of games that can take eons to manufacture and just months to expand, the Massachusetts-based developer has created more fully-featured MMO titles than it has add-ons. In these times when expansion seems to be a medal for commercial success, that might not seem worth shouting about, but to Jeffrey Steefel, LOTRO's Executive Producer, this overlooked fact is immediately amusing. "That's a good one" he says, mentally counting through Turbine's prolific back catalogue. "We'll have to steal that line. Until next year when we'll have another expansion."