Thomgame: The language that marketers and designers use to communicate with their consumers says a huge amount about the empathy and assumptions they have of their target audience. Electronic Arts and Crytek have found themselves in the embarrassing position of having got this spectacularly wrong with the settings menu for 'Crysis Warhead', as spotted by Rock Paper Shotgun.
Whether it was a design decision or a memo from the marketing department, it's easy to see what this menu is trying to achieve. However, the question is whether computer specifications are arbitrary, or if there is a correlation between the kind of computer that gamers own and their own playing behaviour. What is so outfacing about this example is that the menu assumes that particular specifications equal a particular person.