As the British pound has weakened, declining approximately 14 per cent against the US dollar since November last year, the value for money to others of doing business with UK-based developers is better than ever.
That's according to Tiga CEO Richard Wilson, who also underlined the other advantages that UK companies currently offer.
"The credit crunch and the accompanying turmoil in financial markets are wreaking significant economic damage across the globe," he said. "However, the decline in sterling against the dollar and the euro that has ensued with the credit crunch will help UK exporters, including games developers. Sterling could decline still further over the coming months if the Bank of England cuts base rates to support the domestic economy.