Scott Steinberg: "Our ten year vision has been to anticipate and accommodate this demand, and to move with it, to future-proof ourselves with enough firmware update planning so that we have the ability to grow in front of the consumer. PS3 is the perfect example of forward thinking, of ignoring the notion of planned obsolescence. We recognize that the industry can't go through that kind of trauma of three or four years whenever there's a new system and development has to relearn things.
The brilliance of PS3 is that it's not a dead, dumb terminal like other machines. We can throw layers of firmware into that box and always be contemporary with technology. We can reflect and respond to how people are using entertainment."