Patrick Klepek of MTV Multiplayer writes:
"Ubisoft recently distributed a video - titled "Brutality of War" – promoting "Brothers in Arms: Hell's Highway" by highlighting the violence and gore of Gearbox Studio's latest shooter. It actually made me look away from the television.
Of course, it had no context. It was just gore for the sake of gore rolled into a 30-second video spot. But after speaking to Epic Games about how they determined the role of gore in "Gears of War" in a fantasy environment, I wondered how Gearbox handles its place in something portraying reality."