"The iPod has always been about design. The simple understated lines of the nano give it an elegance lacking from many competitors. Apple have focused on making the iPod desirable and it has worked, after all, it has achieved iconic status in the face of many copycats at much lower prices. The iPod nano has for many years been the pocketable 'Pod to beat and whilst Apple keep innovating that puts the pressure on rivals."
"With the fourth-gen nano Apple has made certain it is still 100% iPod – it is unmistakable in its design and appearance and once again, we can't help feeling that it will be a must-have gadget under the Christmas tree."