When it comes to focus testing, the recent climate has favored evaluating the process closely to ensure it's done at the right time - beginning focus testing too early can compromise a developer's vision and clutter the pipeline with too much feedback too early.
But working on LEGO Universe, NetDevil's bucking the trend - it's been focus testing the online world for two and a half years, using the same group of 19 kids and families from day one.