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Sony and Discovery Join for Blu-ray Promotion

Sony Electronics and Discovery Communication has announced that when consumers purchase select Sony Blu-ray Discs players between October 5-19, they will receive a gift-with-purchase coupon redeemable for an exclusive high-definition program sampler. The sampler will feature episodes from the Discovery Channel's "Fearless Planet" and "Sunrise Earth" series.

Chris Fawcett, vice president of marketing for Sony Electronics' Home Video Division, commented, "The Blu-ray Disc format unlocks the true potential of today's high-definition televisions with a stunning full HD experience. Discovery's high-quality programs are a tailor made showcase for Blu-ray Disc and a great first experience for a consumer new to the format."

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