Edge writes: "Publisher EA is targeting "around 250,000 subscribers" for Mythic's Warhammer Online: Age of Reckoning, one analyst speculates, suggesting a substantial drop-off of users after the free month is up.
EA said it shipped 1.5 million copies of WAR to retail last week.
Arvind Bhatia at Stern Agee told Edge on Tuesday he came to the 250,000 subscriptions figure based on EA's goal to break even on the game.
"Over time, subscribers will drop off and level off at 250,000- 300,000," he said in a phone interview."
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