PR Campaign for Test Drive Unlimited Recognized as Top Program for Arts, Entertainment and Media
Atari, one of the world's most recognized brands and a third-party video game publisher, has been named a finalist in the PRWeek Awards 2007 program for excellence in the public relations field in the Arts, Entertainment & Media category. The competition is the industry's highest accolade, given annually to the best corporate, non-profit, and agency teams, as well as for the campaigns they produce.
Atari was nominated for its campaign supporting the critically-acclaimed Test Drive Unlimited game, developed for the Xbox 360. Test Drive Unlimited (TDU) for the Xbox 360 was the company's first entry into the next-generation console market. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.: Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting.
PRWeek received nearly 700 entries in 32 categories for work done during the last year. Winners will be announced at a gala ceremony to be held at Tavern on the Green in New York City, on March 8.
"Atari is a company that recognizes and supports the power and importance of public relations," said Andrea Schneider, director, public relations, Atari. "The Test Drive Unlimited p.r. campaign was one of true collaboration, inspiration and enjoyment, and we are thrilled that our hard work has been acknowledged by the PR Week and that Atari has been named a finalist in this awards program."
"The PRWeek Awards honors the highest degree of creativity and professionalism in public relations," says PRWeek Editor-in-Chief Julia Hood. "The finalists' successes demonstrate why the p.r. industry is thriving, and growing faster than the overall market for advertising and marketing."