Yes, it's really IGN. Unless this is your first visit to IGN.com, you will no doubt have noticed some big changes on IGN's channel front pages. Consider it a sneak peek at their new look -- an upgrade designed to make it easier for you to find the great games and entertainment content you're looking for.
Based on your feedback and daily click data, IGN has streamlined thier front pages to emphasize thier most popular features and reduce or remove others that didn't see much use. IGN hopes that the outcome is not just a better looking front page, but a faster-loading and more easily navigable one to boot.