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Microsoft Ad Campaign Targets Apple

Microsoft is launching the second phase of its campaign to recapture the Windows brand...by embracing Apple's "I'm a PC" label. After rolling out a pair of commercials featuring Bill Gates and Jerry Seinfeld in somewhat offbeat-and somewhat poorly received-sketches, Microsoft is kicking off the second stage of its $300 million attempt to recapture the public conversation about the Windows brand.

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chaosatom3373d ago

ultimate fail, if that guy is in the ad.

IzKyD13313373d ago

this entire campaign is an ultimate fail, 300 million dollars down the drain