Edge: Why EA Needs Asia

Edge writes: "Demographics have changed, says Jon Niemann, the president of EA Asia. He's based in Shanghai, but the former Disney man only makes it to the US two or three times a year.

"Half of our revenue is coming from overseas," he tells an audience of professionals during an opening session of the Games Convention Asia. "You have to be a global economy, and EA has done that well."

"If you're Sony, Microsoft, or Nintendo, you can only go on your platform." EA, continues Niemann, can be on up to 15 different platforms. 'A much broader virtual economy.'"

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