Gamedaily.Biz writes: "People often think that sports, and specifically football, embodies the "spirit of America" but when it comes to the NFL, it's more accurate than most people know. After all, on top of the pageantry and show, things really come down to money. The NFL is a well-oiled business transaction, with sales of merchandise, lucrative TV contracts, and yes, their exclusive video game in Madden NFL.
EA holds up their end of the bargain as well, putting out a product that millions of people buy annually. Amazingly, despite accusations of minimal yearly changes, the game sells more and more copies every successive incarnation. It's what's helped Madden become the juggernaut it is since first being introduced 20 years ago. We take a look at Madden NFL 09 and its notable success."