The mere mention of a new sci-fi shooter from EA may not set your phaser to kill. Don't gamers have enough of those already? And now they have another one and it's a new IP? It's not even Star Trek or Star Wars related? Meh, you might say. But you might want to check that attitude. Dead Space is looking like the game to make you forget those other IP's and look forward to the possible beginning of a brand new franchise.