D3Publisher was out in force at PAX to promote their entire portfolio of titles. One of their major themes this year was the "return" of Matt Hazard. Those quotation marks are there because Matt Hazard isn't a real video game hero. D3Publisher has created an entire franchise and a history of fake video game titles to fill it. This bizarre-yet-awesome viral marketing campaign is intended to drum up interest in the "new" Matt Hazard game to be announced next month.
While 4CR didn't get to spend any time with Matt Hazard, they did chat up Puzzle Quest: Galactrix and a couple of new Naruto titles with the D3 crew.