Well as we all know the recent price drop on the XBOX 360 basically makes it the cheapest next-gen console on the market, even cheaper than the Wii (the arcade version). This means that the PS3 is the most expensive console right now on the market and what does that mean for Sony? It means a disaster. People do not want to pay for expensive things, especial gaming systems. Yes, the PS3 may be more than a gaming system, but the consumers don't want to pay a premium for something that will be cheaper latter on in its life span. So what can Sony do to get them out of this hole that they are in for the holiday season?