Google Opening Lively to Game Developers

It was a surprisingly lightly attended session that initiated Austin GDC's WorldsInMotion virtual worlds focused conference track - surprising because you'd imagine that the entrance of a company with the massive resources and cultural ubiquity as only Google has would be just the sort of disruption that would threaten to set the industry on end.

While product manager Mel Guymon wasn't able to make his scheduled speech, creative director Kevin Hanna gave no less a revealing look into the future of Lively, Google's recently debuted web-embeddable 3D virtual world.

Most importantly, Hanna quietly announced that while you can currently embed any Google Gadget into Lively's world – such as YouTube videos or weather reports running on virtual TVs - the company will soon be providing an API for developers to create new interactive gadgets to run in the space.

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