The only risk of showing games before they're finished is to developer egos, the lead designer of upcoming dungeon crawler Diablo III has said.
Blizzard's Jay Wilson told VideoGamer.com in an interview to be published on the site later today that it is better for developers to learn from feedback and make their games better than "clutch things close to their chest".
Wilson said: "This is going to sound snarky, but there's only a risk to your ego. That's it. If it's good then people will recognise that it's good; if it's not good then you need to learn from that and make it better. Sometimes people clutch things close to their chest and they don't want to show off something that misrepresents them and I understand that - but the thing is, gamers only remember the last thing you showed them. So if you show them something and they say, "Oh my God, that's horrible!" then you say "Well, geez... let's go back and make it better." At least now you know why. At least now you have some information."