Activision to Further "Monetize" Call of Duty

Edge writes: "Activision raked in millions in sales with 2007's Call of Duty 4, but the publisher sees more opportunities beyond the retail box with the upcoming sequel.

"We ... see strong opportunities to monetize online gameplay," said Activision Publishing CEO Mike Griffith during an analyst day on Monday. "The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.

"Over time, we'll qualify more opportunities to increase the monetization of these activities."

Infinity Ward-developed CoD4 has paid downloadable maps available on digital storefronts, but with CoD5, developed by Activision studio Treyarch, downloadable content will be a considerably bigger priority."