Edge writes: "Jess Lebow, a former Guild Wars story writer and the current lead quest designer at Carbine Studios, showed clips from games as an introduction to storytelling issues in MMOs. After opening it up to the sizable floor for discussion, audience members gave suggestions on how to tackle the issue.
For the first clip, Lebow talked about the quest delivery system in Grand Theft Auto 4 and contrasted it with the traditional MMO quest delivery system of clicking on a NPC and reading a block of text. With GTA4, the cell phone used in the quest delivery system enabled the player to be anywhere and also, fit the world better. Audience members offered suggestions such as delivery owls a la Harry Potter, communicators a la Star Trek, and the Seer Stones in The Lord of the Rings Online."