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Club Penguin owes popularity to Disneyland attitudes - Merrifield

GamesIndustry.biz writes: "At the opening keynote of the 2008 Game Developers Conference, Lane Merrifield, co-founder of the immensely popular children's virtual world Club Penguin, said that it was by putting the customer first that the industry could build better games, stronger teams, and better businesses.

The service, which has seen a population stronger than even World of Warcraft with well over 10 million total users and nearly 7 million unique users per month, was recently the subject of a Los Angeles Times story which suggested that the Penguin Times - a weekly digital newspaper delivered to players - enjoyed a circulation above the Dallas Morning News or the Chicago Tribune."

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