Gamedaily.Biz writes: "Today, Allegorithmic announced that it is expanding its reach in the Asian region. As part of this expansion, The9 (known for operating World of Warcraft and other online games) has added the technology company's ProFX to its development pipeline. The Chinese game company chose ProFX because it can produce high-quality textures with small file sizes, which they will use to reduce the download time and file size for its upcoming MMOG titles.
"In developing a successful title using the Free2Play model, there is a direct relationship between the size of the game client and the success of the game," said Liu Kun, senior director from the R&D center at The9. 'This means it is imperative that we offer players incredible graphics and an improved gaming experience overall with a minimum download time and storage footprint. ProFX helps us accomplish this goal quickly and efficiently.'"